There is something about an East Texas evening that just fits with a hot tub. The sun drops behind the pines, the air cools to that perfect temperature, and the pace of the day finally slows down. For 40 years, we have been helping families across Tyler, Longview, and every small town in between bring that feeling home — and we have learned a few things about why hot tubs work so well in this part of the world.
This is not a sales pitch. This is a love letter to the region we have called home since Randall Glaske opened our doors in 1986. Here is why your neighbors are soaking — and why the trend shows no signs of slowing down.
The East Texas Climate: Made for Outdoor Living
If you live in East Texas, you already know the best thing about our weather: we get to be outside for most of the year. Our mild winters are the secret weapon that makes hot tub ownership here so rewarding.
While our friends up north are closing their patios in October and not reopening until April, we are stepping into 104-degree water on a cool January evening, watching the steam rise off the water while the stars come out through the pine canopy. That is not a marketing photo — that is a Tuesday night in Tyler.
Hot Tub Use by Season in East Texas
Here is what hot tub use actually looks like through the calendar year in our region:
- Fall (September through November): This is peak hot tub season. The brutal summer heat breaks, evenings cool into the 50s and 60s, and the backyard becomes the best room in the house again. After months of staying inside, there is nothing quite like sinking into warm water on a crisp October night. Most of our customers say this is their favorite time of year for soaking.
- Winter (December through February): East Texas winters are mild compared to most of the country — average lows in the mid-30s to low 40s, with occasional dips below freezing. This is perfect hot tub weather. The contrast between the cold air and the warm water is part of the magic. And on those few truly cold nights, there is genuinely no better place to be.
- Spring (March through May): Gorgeous evenings in the 60s and 70s. The azaleas are blooming, the bullfrogs are singing, and the hot tub is the place to be after dinner. Many of our customers tell us spring is when they realize they cannot imagine their backyard without their spa.
- Summer (June through August): This is the one season where hot tub use tapers off for some people. When it is 95 degrees at 8 PM, soaking in 104-degree water is not always appealing. But plenty of our customers drop their water temperature to 90 to 95 degrees and use it as a cool-down spot after a swim or just to float and relax in the evening. Others use it late at night when the temperature finally breaks.
The bottom line: you will use your hot tub 9 to 10 months of the year in East Texas, and many of our customers use it all 12. That kind of year-round return on investment is hard to find anywhere else in life.
The Outdoor Living Culture
East Texans do not just live in their houses — they live in their yards. Covered patios, outdoor kitchens, fire pits, pools, gardens, and yes, hot tubs. The backyard is an extension of the home here in a way that it is not in a lot of the country, and that culture creates the perfect environment for a hot tub to become a central part of daily life.
Over the decades, we have watched the outdoor living trend grow from a luxury to an expectation. When we started in 1986, a hot tub was something special. Today, it is part of a larger outdoor wellness ecosystem that might include a spa, a fire feature, comfortable seating, and ambient lighting. The hot tub ties it all together — it is the anchor that turns a patio into a destination.
We have also noticed something interesting: in East Texas, a hot tub is rarely an individual purchase. It is a family decision. Parents see it as a way to create a space where the family gathers. Couples see it as a nightly ritual for reconnecting. Grandparents see it as a way to host the grandkids in the backyard instead of everyone scattering to their screens. The community-oriented culture of East Texas aligns perfectly with what a hot tub does for a family.
The Health Benefits Hit Different Here
The health benefits of hot tub use are universal — they work the same whether you live in East Texas or East Coast. But there are a few ways they resonate particularly well with our community.
Stress Relief for a Working Community
East Texas is a working community. People are on their feet, using their hands, and putting in long hours. Whether you work in the oil industry, healthcare, agriculture, education, manufacturing, or any of the other industries that drive this region, your body feels it by the end of the day.
Research shows that hot water immersion reduces cortisol (the stress hormone) by 22%, boosts serotonin and dopamine, and activates the parasympathetic nervous system — literally switching your body from “fight or flight” to “rest and digest.” For people who work hard all day, 20 minutes in a hot tub is not a luxury — it is recovery.
Pain Relief for Active Lifestyles
From weekend ranch work to high school football to maintaining an acre or two of property, East Texans put their bodies through a lot. Arthritis, back pain, joint stiffness, and muscle soreness are everyday realities for many of our customers.
The combination of warm water, buoyancy, and targeted jet massage addresses all of these. Clinical studies show significant improvements in arthritis symptoms, fibromyalgia pain, and general musculoskeletal discomfort with regular hot tub use. The Arthritis Foundation recommends warm water therapy, and many of our customers report that their hot tub has reduced or eliminated their need for over-the-counter pain medication.
Better Sleep in a Region That Rises Early
East Texans tend to get up early. Whether it is for work, for church, for kids' activities, or just because that is how things are done around here, quality sleep is essential. A meta-analysis of 17 studies found that soaking in warm water 90 minutes before bedtime reduces the time it takes to fall asleep by 36%. Our customers confirm this constantly — the hot tub becomes the bookend to their day, and the sleep improvement is often the benefit they notice first.
Property Value and Curb Appeal
Here is something our customers do not always think about when they buy a hot tub, but they appreciate later: a quality hot tub, properly installed as part of an attractive outdoor living space, adds real value to an East Texas property.
Local real estate agents consistently tell us that homes with well-maintained outdoor living spaces — including hot tubs — sell faster and often for more than comparable homes without them. In a market where outdoor living is a cultural priority, a hot tub is not just an amenity. It is a feature that buyers notice and value.
This is especially true for higher-end properties in neighborhoods across Tyler, Longview, and the surrounding areas. An upscale hot tub like a Hot Spring Highlife model, set in a thoughtfully designed backyard, signals quality and attention to detail that resonates with buyers.
Of course, we do not recommend buying a hot tub as a financial investment. Buy it because it will make your life better. But it is nice to know that when you do decide to move someday, your hot tub is an asset, not a liability.
Family Wellness: More Important Than Ever
Something shifted in our community over the last several years. Families started prioritizing wellness — not in a trendy, Silicon Valley biohacking kind of way, but in a practical, East Texas kind of way. People want to feel better. They want to sleep better. They want to spend quality time with their families without a screen between them.
A hot tub addresses all of that in a single purchase. It becomes the place where:
- Spouses spend 20 minutes together at the end of the day, talking about things that matter — no phones, no TV, no distractions
- Kids actually want to hang out in the backyard instead of their rooms
- Friends gather on Friday evenings instead of everyone staying home
- Grandparents host Sunday family dinners that end with everyone in the spa
- Individuals carve out 15 minutes of genuine quiet in a day that never stops moving
We hear these stories every week at our showrooms. The hot tub becomes more than a product — it becomes the focal point of a healthier, more connected family life. That sounds dramatic, but our customers say it with genuine feeling, and we have heard it enough times over 40 years to know it is real.
40 Years of Serving East Texas
East Texas Hot Tub Company has been part of this community since 1986. Randall Glaske started the business on Loop 323 in Tyler with a simple belief: everyone deserves a place to unwind at the end of the day. Today, Tucker and Zach Glaske carry that same belief forward from two showrooms — our original Tyler location and our Longview store.
Three generations. Thousands of families served. We have been to your neighborhoods. We have delivered hot tubs to your streets. We have helped your friends and your neighbors find the right spa for their families. And we are still here — same family, same values, same commitment to honest service.
When you buy from us, you are not just buying a hot tub. You are buying into a 40-year relationship with a local family that will be here to service your spa, answer your water care questions, and help you troubleshoot that one weird thing that always seems to happen at the worst possible time. We do not disappear after the sale. We pick up the phone. We make house calls. We know your name.
That is not something you get from a big-box store or an online retailer. That is what 40 years of local roots looks like.
The Service Areas We Cover
From our Tyler and Longview showrooms, we deliver and service hot tubs across all of East Texas, including:
- Tyler, Longview, and the surrounding metro areas
- Marshall, Kilgore, Henderson, and Jacksonville
- Lufkin, Nacogdoches, and Palestine
- Athens, Canton, Mineola, and Sulphur Springs
- Whitehouse, Lindale, Bullard, and Flint
- And dozens of small towns across the Piney Woods
Check out our full service area page for details. If you live in East Texas, we can get to you.
Ready to Join Your Neighbors?
If you have been thinking about a hot tub, there has never been a better time. The technology is better than ever (the FreshWater Salt System has made water care almost effortless), the energy efficiency is remarkable (as low as $15 per month to operate), and the health benefits are backed by serious science.
But do not take our word for it. Come to either showroom — Tyler or Longview — and talk to us. Sit in a few models. Ask every question you have. We have been helping families make this decision for 40 years, and we will give you the same honest advice whether you are ready to buy today or just starting to think about it.
Just warm water and honest answers from a family that loves this community as much as you do.
Start exploring. Browse our full hot tub lineup, read our Complete Buying Guide, or schedule a visit to either showroom. You can also call us directly at (903) 561-7565 (Tyler) or (903) 238-8021 (Longview). Family-owned since 1986.


